Website Ad Revenue Calculator

Websites are often used as a stream of income, especially when they have banner ads and similar ads placed on them. Use this tool to calculate how much your website can generate.

Required Information

Website Ad Revenue:

What it is

How do Websites Generate Revenue?

Create Date: October 18, 2024

Last Modified Date: December 3, 2024

Websites will almost always be generating revenue through ads. You will see banner ads, or ads with images or videos playing on them, most commonly. There are other types of ads such as pop-ups, sliding banners, and other forms.

How do you Calculate Website Ad Revenue?

Calculating an estimate for website ad revenue can be done with the following formulas:

  • Number of sessions

  • Average pages per session

  • Total RPM
Once we have those values we can now use them in the following formula to calculate the ad revenue of a website:
An image showing the formula for calculating how much money a website will generate from ads.
Where:
  • WAR = Website ad revenue

  • TPV = Total pages viewed (calculated by multiplying sessions and average pages per session)

  • RPM = Rate per million

Understanding Your Results

Your result will be a dollar amount which will indicate how much your website should generate from ad revenue based on the numbers you specified. Keep in mind, the actual amount your website generates from ads will likely be varied and can change per day or even per hour. The ad platform you are employing may change your RPM quick and often making your revenue difficult to calculate possibly.

How to Use the Website Ad Revenue Tool

Using our website ad revenue tool is very easy. We design our tools to be simple, efficient, and correct. To use this tool, the steps include:

  1. Enter a number of sessions.

  2. Enter the average pages per session.

  3. Enter your website's RPM.

  4. Hit calculate and get your answer instantly!

Example Calculation

Let's say we have a website that has started to take off and we want to get a better idea what it may generate from ads each day. According to our stats, we get about 1,250 sessions per day, 2.5 average pages per session, and an RPM of $3.50.

We can use this tool to get our estimated website ad revenue by entering 1,250 into the sessions field, 2.5 into the average pages per session field, and then 3.50 into the total RPM field. We can now hit calculate and get an estimated website ad revenue of $10.94.

Website Ad Revenue - Frequently Asked Questions

A website can make anywhere from nothing to $100,000+ in ad revenue. It is highly dependent on your total sessions and pages viewed, your content, your RPM, and other metrics about your website. But it is entirely possible for a website to earn a living wage in ads alone.

Website ads can be a lucrative venture and extra source of income. However, adding ads to your website requires proper implementation to not negatively impact the user experience and harm your traffic.

Often, 3 to 4 ads on a page is acceptable, but the pages need to be of proper length and quality. Another rule of thumb some website owners follow is to have 30% ads and 70% content on each of their pages.

Yes, after you put in the work and build a website that has quality content and is generating traffic, you can very well earn over $100,000 a year if done properly. However, it is crucial to focus on providing good quality content rather than focusing on the potential earnings to ensure your content is fueled by the right priorities.

Similar Tools

Related Calculators

We have many more calculators that you can use for free. Here are a few similar tools that might interest you.